SK Creative designed the full merch lineup for Lahmajoune Villeray, from staff uniforms to the caps, tote bags, and tees customers take home. The look pairs a bold wordmark with a hand-drawn illustration, tied together by the tagline "Plus de Lahmajounes, Moins de blabla," direct as the food itself. Every piece was built to work as a set, consistent, wearable, and unmistakably Lahmajoune Villeray.